Before someone comes in for an interview, let’s see how much “homework” they’re willing to do.
The first thing would be to is ask them to look over your company’s web site.
If your company sells a product, ask the person to come to the interview with some ideas on how to sell the product. Whether you’re hiring for a sales position or not, you simply want to know if they’re willing to dig in a little at your web site and show a bit of creativity.
If your company provides a service, you could ask the applicant to look over your site and suggest a couple of ways the service could be improved.
I heard of an author who was looking for someone to market her book, so she asked applicants to come to the interview with their ideas on how her book could be better marketed.
You could even ask your applicants to look over your company’s web site and make a couple of suggestions on how the web site itself could be improved.
Regardless of the position you need filling, asking your applicants to do a bit of homework is a great way to see them in action and to see how much they care about their first contact with you.
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