Just about every company has a web site. And if you do not have one, please realize the main character in the movie Groundhog Day* has been taken!
Most company web sites include a page to offer employment.
I have seen many of these pages. Likely hundreds of them. I don’t wish to be too harsh here, but the vast majority of these pages are…
What do we see on most of these pages?
• The company is indeed hiring.
• Perhaps a list of available positions.
• Possibly a bit of information on each position.
• Often a form to fill out an application for employment.
A few web sites include glowing information about the company, stated in ways you would never see in normal conversation. As an example:
“Our company culture integrates holistic approaches to job development and personal growth. We place a premium on honesty and integrity both in our interchanges with our customer base and with our cherished employees.”
I’m sorry, but who — repeat WHO — believes these kinds of things.
Your hiring page on your web site is a superb opportunity to stand out.
If all you want to do is alert web site visitors that you’re hiring, what the positions are, and provide an application form, then fine.
But when someone shows up on your hiring page, make the effort to ATTRACT THEM. Use simple and straightforward language. Use a bit of humor. Maybe mention that after Frank was seen violently shaking the vending machine, a new one was brought in that actually worked and gave the correct change!
Look over your web page for hiring. Look over a few competitors of yours. What do you see?
Take the viewpoint of someone arriving on your hiring page. What could you say that would convince YOU to fill out an application?
After the page has been reworked, ask a handful of your staff for feedback.
People are showing up on your hiring page. Let’s do the best job possible to create that first reach.
* If you haven’t seen the movie Groundhog Day, here’s a brief summary: A cynical TV weatherman finds himself reliving the same day over and over again when he goes to a small town to film a report about their annual Groundhog Day. For most of the movie, he does not move forward in time.
As the law varies in each area, please check with an attorney to ensure you are applying these tips within the law.
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