Some of this information is basic information about your company, its location, number of employees, hours of operation and things like that.
But many sites are available now that contain reviews of your company. Reviews left by current or former employees.
Are you reading these reviews?
If not, then one or two bad reviews could cause qualified applicants to look elsewhere for employment.
Most of the sites allow company representatives to respond to reviews and I strongly urge you do this.
If you were looking for a job, went to a job site, saw two very negative reviews about a company you were considering, what would you think?
Now, if both of these negative reviews included a well worded response from the company, a response that made good sense to you, would you not feel more inclined to give the company a shot?
Two of the usual places, especially for smaller businesses are Yelp and Google Reviews. Here are two links to help you respond to reviews:
But there are many other web sites where employees can leave reviews. I’ll list nine different sites here, each with a link so you can read over any reviews left for your company and respond to these reviews:
And there are others out there. It may seem a bit daunting, but it is absolutely worth your time to look over the reviews that are being written about your company. If not so positive, respond in a very professional, even-handed way.
If your company is well run and you treat your employees well, you should see a preponderance of positive reviews. But even the best run companies will incur negative reviews from time to time. Respond and let the business world know your side of things.
As the law varies in each area, please check with an attorney to ensure you are applying these tips within the law.
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