This is an obvious question to ask someone applying for the marketing position. But what if the job being filled is Office Manager? Or someone in billings and collections? Or an inventory clerk?
Set the stage like this:
“Bob, let’s say you get the job here, and you’ve been working for several months. You like working for us. You like what we do and you enjoy the work environment. As an inventory clerk (or the person in charge of billing, etc.), how would you promote our company?”
Bob asks what do you mean by “promote the company”?
“Well, everyone at the company is capable of promoting a certain image of the company. Each employee has an impact on the company’s success, and this is true in addition to your everyday functions. Regardless of your position, you represent the company and I wanted to know what kinds of things you could do from your hat as ‘inventory clerk’ that would promote the company.”
With a little back and forth, Bob should understand what you’re looking for.
This should be a very interesting conversation. I understand that your decision to hire a prospective inventory clerk would not be based on how well they’ll promote the company as an inventory clerk.
But it will give you some insight into their concept of being a part of a group. Your group. Your company.
And what if you’re hiring an Office Manager position? Or someone to keep an eye out for quality control? These positions have a greater impact on the company’s image—so finding out HOW the applicant would go about this will be helpful.
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