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Marketing Simplified
A simple, but powerful look at the subject of marketing.
Why Are You in Business?
A quick examination of your purpose could improve your bottom line. An Easy and Powerful Way to Increase Staff Performance
This will work EVERY time you apply it. Blame It On the Economy and Watch Your Profits Sink
If you're worried about the economy's effect on your business, read this one! No Web Site Yet?
If you don't have a web site, this article may give you a fresh perspective. Substituting Machines for People
A short story of how this didn't work out very well.
Don't Hire "Bad Apples"
This article was written primarily for business owners. But everyone in the workplace will get something out of this.
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“I believe I'm a very good judge of character. But I've made some hires that really backfired. Having a test like this is very helpful." — P.S. / Topeka, KS "Hiring is just easier now. We didn't test prospective employees before. Now we always do."
— J.O. / Philadelphia, PA
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